After months of lockdown with the kids, most UAE parents are definitely due a date night away from the chaos. While the traditional dinner-and-a-movie option is still off the cards for the time being, Vox Cinemas is offering a great temporary compromise (and charming hark back to the 1950s) in the form of its new rooftop Drive-in cinema experience on Mall of the Emirates.
Developed in response to the temporary closure of cinemas, and in support of the government re-opening parts of the economy in a safe manner, this pandemic-proofed option opens to the public on Sunday 17 May, and will see movie lovers able to enjoy the magic of big-screen cinema from the safety and comfort of their car.
The rooftop of Mall of the Emirates will be transformed into a moonlit outdoor movie theatre, with evening screenings held at 7.30pm. All staff will follow Majid Al Futtaim’s strict health and safety measures to ensure that physical distancing is maintained at all times and that guests can enjoy an exceptional experience with comfort and peace of mind.
Once parked, audiences will be instructed to tune into a designated radio frequency so that the movie audio can be streamed straight into their car. The cost per car (two people max) is Dh180+ VAT, which includes the movie as well as a food and beverage package for two people consisting of caramel popcorn, salt popcorn, nachos, M&Ms, soft drinks and water.
Proceeds from the first public screening on Sunday 17 May will go towards the 10 Million Meals initiative, which provides meals to those in need during Ramadan.
Cameron Mitchell, CEO of Majid Al Futtaim - Cinemas, said, “Our customers have been telling us how much they miss the unique and immersive experience that we offer at Vox Cinemas, so we’re delighted to collaborate with Mall of the Emirates to launch an innovative way for people to watch movies the way they were intended – on the big screen. With the gradual easing of restrictions on people’s movement, it’s also the perfect opportunity for people to safely enjoy the big screen experience again with a family member. The health and wellbeing of our guests and employees remains our top priority and moviegoers can rest assured that the Vox Cinemas Drive-in complies with all government and best practice guidance, while still allowing guests to enjoy the big screen experience and our much loved popcorn, nachos and soft drinks.
The capacity of the Vox Cinemas Drive-in is 75 cars, with a maximum of two people per vehicle. In line with government regulations, individuals above the age of 60 and children between the ages of three and 12 years of age are not permitted to access the mall and the drive-in cinema experience.
You can explore the full schedule of drive-in films and book tickets via
Vox Cinemas’ website and app, which will be updated every Monday with showtimes. After registering online, you will receive a QR code, which will be scanned by event staff to gain access to the screening.